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Natura Offloads Avon International to Regent

Published September 23, 2025
Published September 23, 2025
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The Brazilian beauty conglomerate continues to streamline operations and focus on Latin America, selling the Avon International business in Europe, Africa, and Asia to Regent.WHO: Founded in 1969, Natura is a Brazilian multinational and the leading beauty and personal care company in Latin America. For over 25 years, through partnerships with extractive communities in the Amazon, Natura has pioneered the cosmetic use of bioactives from Brazil's socio-biodiversity. Today, this work benefits thousands of families and helps conserve 2.2 million hectares of forest. Natura's products are available through its network of over 3 million consultants in Latin America, as well as via e-commerce, the Natura app, and more than 1,000 retail stores.Regent is a global holding company with investments across the consumer, technology, media, automotive, and industrial sectors. Regent's portfolio includes Bally, DIM Paris, Escada, Sassoon, and Playtex, alongside media and technology businesses like TechCrunch, Foundry, CrossKnowledge, and Boundless Learning. Regent is headquartered in Beverly Hills, California.WHY: By selling these assets, the company moves towards the completion of its corporate simplification cycle, initiated in 2022. By shedding international operations, Natura reinforces its strategy to concentrate on Latin America, where Avon’s integration with Natura is delivering efficiency gains and brand repositioning efforts are underway. The move is intended to strengthen Natura’s leadership in the region and allow Avon to pursue renewed growth under Regent.

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